Very different than most companies in this industry, doTERRA's whole business model is focused around the oils. Educating and empowering people with the oils. Because of this the retention rate of customers is 65%-85% verses the industry standard of 10%-15%.
In fact 80% of doTERRA's customer base (over 7 million people) just want to use the oils.
This creates long term stability. doTERRA is also 100% debt free and instead of following the traditional route of car programs and flashy checks has a goal to be know for helping more people become "debt free"